The state of blogger outreach: have we created a beast?

The state of blogger outreach: Have we created our own monster! I’ve been wanting to blog about this for a while now, and while I initially thought it would end up as a structured, more comprehensive piece, I think it’ll have to be a quick one for now. Apologies if it comes off as a rant. Around about two years ago when I was just an agency ‘pup’ working on outreach and content creation, I could tell then the bloggersphere was growing hungry – hungry and cynical. Sceptical about what […]

SEO integration: Why you should merge Social Media and SEO

Hi all, sorry it’s been so long, but finally, I’ve got another post up! I am going to talk about why you need to be looking at fully integrated marketing campaigns as opposed to just building links for SEO… I previously talked about why and how we should merge SEO and PR, now I want to talk about how we can merge SEO, PR and social, while using a cheeky bit of PPC (or more display ads really) to help you get a decent ROI from an SEO perspective. What if […]