Personally speaking I think the sites that have price listings and are paying for content all over the place will eventually get caught or will stop at some point. As SEOs and Content Marketers, one of the biggest things I believe in is our own responsibility to work towards blogger outreach guidelines to ensure we’re not fueling the fire here. Our responsibility also extends to editorial guidelines, but that’s another matter.

Until we see another casualty like Interflora, but for guest blogging and not advertorials as you rightly say, then this activity may continue. But I think if we stick to our own guidelines of which sites to outreach to, then the landscape may change – but it is up to us to ensure this happens.

Great post!

Nice post its always good to read other peoples post about link building.

What would you recommend as other routes that are free to “Gorkana” – I have heard many good things about it, but from what it looks like – seems it could be quite pricey.

Cheers
Pak Hou Cheung

Nowadays savvy SEOs have a really holistic understanding of consumer behaviour and other relevant data. This has really been driven by the mergence with content marketing and the upward media/content consumption from mobile devices.

Having said all that I feel that it’s challenging to attribute the work we do to have a direct impact on PR agencies bottom line. I think as SEOs we need to figure this out, so we can communicate with PR agencies in a language which they understand.

Si

Aside from training similar to what in house SEOs do for journalists (how to keyword headlines, how to select keyphrases and optimising basic HTML elements), I don’t see that we can add much value to their bottom line.

Still you’re right, this is the way forward, it’s just a case of finding an angle.