Brief: “ We need help securing top-tier media coverage for a handful of clients in the lifestyle and health industries”.
Working closely with the in-house experts of each respective client, I helped them to come up with a number of titles for insightful, advice pieces that would be perfect for top lifestyle publications. I then took these concepts to media in order to offer them out as exclusive content. The benefit of this was obviously that they would eb able to secure natural, branded links within an extremely high-quality and useful piece on the very top publications, but it would also help to further position them as experts in the field – and would therefore be heavily aligned with their brand.
I secured coverage on the following for a number of their clients (and actually secured resident writer spots for them with some of these:
- Guardian Online
- COSMO (resident writer spot)
- Huffington Post (resident writer spot)
- Marie Claire