Brief: “I need some contextual, top-tier news coverage with links for Muddy Race”
The founder, Rob, is an expert when it comes to alternative fitness and so I deemed it best to drawn on his knowledge in order to come up with a number of engaging articles that could be offered out to top-tier media as ‘exclusive content’.
I set about leveraging my contacts in order to secure him exclusive coverage, all of which would contain branded links back to Muddy Race – which in turn would help further position him as an authority.
I achieved coverage on the following:
- Daily Express
- Mirror Online
- Telegraph Online