Muddy Race: Branded links

Brief: “I need some contextual, top-tier news coverage with links for Muddy Race”

Solution:
The founder, Rob, is an expert when it comes to alternative fitness and so I deemed it best to drawn on his knowledge in order to come up with a number of engaging articles that could be offered out to top-tier media as ‘exclusive content’.

I set about leveraging my contacts in order to secure him exclusive coverage, all of which would contain branded links back to Muddy Race – which in turn would help further position him as an authority.

Results:
I achieved coverage on the following: