World’s most dangerous roads
Brief: We need to secure high quality links, while securing a good level of traffic to the site.
Solution:
I needed to create something that was not only highly sharable, but also extremely newsworthy. I opted to go for a fully interactive map of the world’s most dangerous roads that would highlight the 20 most treacherous roadways on the planet, complete with accident specific stats and a range of other information about that particular road. This piece provided the dual benefit of appealing both to car specific sites and huge news sites alike.
Results
This piece enabled me to secure coverage on:
• Mashable
• Mail Online
• AOL Cars
• Huffington Post
• Stuff Magazine
• A wide range of car specific sites
All in, it secured 35 referring domains.
