Comments on: Can SEO be merged with PR to help build more links?

By: Minneapolis SEO Services

Minneapolis SEO Services — Wed, 31 Jul 2013 13:59:18 +0000

bookmarked!!, I really like your site!

By: Si Shangase

Si Shangase — Wed, 26 Jun 2013 19:01:10 +0000

I agree with Joe on this one, but I think that an angle could be found with SEOs possibly helping PR reps from a more data analysis perspective.

Nowadays savvy SEOs have a really holistic understanding of consumer behaviour and other relevant data. This has really been driven by the mergence with content marketing and the upward media/content consumption from mobile devices.

Having said all that I feel that it’s challenging to attribute the work we do to have a direct impact on PR agencies bottom line. I think as SEOs we need to figure this out, so we can communicate with PR agencies in a language which they understand.

By: Joe Lewis

Joe Lewis — Mon, 24 Jun 2013 10:13:28 +0000

Interesting piece,. One of the struggles SEOs have when working with PR agencies is the asymmetry of the relationship. It’s perfectly clear what PR can do for SEO, but what can SEO do for PR?

Aside from training similar to what in house SEOs do for journalists (how to keyword headlines, how to select keyphrases and optimising basic HTML elements), I don’t see that we can add much value to their bottom line.

Still you’re right, this is the way forward, it’s just a case of finding an angle.