Personally speaking I think the sites that have price listings and are paying for content all over the place will eventually get caught or will stop at some point. As SEOs and Content Marketers, one of the biggest things I believe in is our own responsibility to work towards blogger outreach guidelines to ensure we’re not fueling the fire here. Our responsibility also extends to editorial guidelines, but that’s another matter.

Until we see another casualty like Interflora, but for guest blogging and not advertorials as you rightly say, then this activity may continue. But I think if we stick to our own guidelines of which sites to outreach to, then the landscape may change – but it is up to us to ensure this happens.

Great post!