World’s Weirdest Wedding Rituals

Brief: “We require regular, high-quality links back to Purely Diamonds”   Solution: Given that a huge chunk of their online business is wedding accessories, I thought it would be perfect to leverage this and put together a fully interactive piece that would outline some of the world’s most ridiculous and extreme wedding rituals. I strongly believed this concept would act as the perfect news hook. Results: I achieved coverage on the following: Daily Mail Closer Online Daily Express Huffington Post