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	<title>James Congdon &#187; Outreach</title>
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	<link>http://www.jamescongdon.co.uk</link>
	<description>SEO &#38; Online PR Professional</description>
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		<title>World’s Weirdest Wedding Rituals</title>
		<link>http://www.jamescongdon.co.uk/portfolios/vas-an-nox/</link>
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		<pubDate>Fri, 20 Jun 2014 14:57:39 +0000</pubDate>
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		<category><![CDATA[Outreach]]></category>

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		<description><![CDATA[Brief: “We require regular, high-quality links back to Purely Diamonds” &#160; Solution: Given that a huge chunk of their online business is wedding accessories, I thought it would be perfect to leverage this and put together a fully interactive piece that would outline some of the world’s most ridiculous and extreme wedding rituals. I strongly believed this concept would act as the perfect news hook. Results: I achieved coverage on the following: Daily Mail Closer Online Daily Express Huffington Post]]></description>
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		<title>Muddy Race: Branded links</title>
		<link>http://www.jamescongdon.co.uk/portfolios/rel-sanet/</link>
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		<pubDate>Fri, 20 Jun 2014 14:56:06 +0000</pubDate>
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				<category><![CDATA[Link building]]></category>
		<category><![CDATA[Outreach]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[Brief: “I need some contextual, top-tier news coverage with links for Muddy Race” &#160; Solution: The founder, Rob, is an expert when it comes to alternative fitness and so I deemed it best to drawn on his knowledge in order to come up with a number of engaging articles that could be offered out to top-tier media as ‘exclusive content’. I set about leveraging my contacts in order to secure him exclusive coverage, all of which would contain branded links back to Muddy Race – which in turn would help [&#8230;]]]></description>
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