Can SEO be merged with PR to help build more links?

Can SEOs and PRs work together to fight the good fight? A bit of context… While I do freelance, I must highlight that all of the experiences and advice that I discuss in this piece is largely related to my in-house work. Having worked both client and agency side during my time in digital, I know firsthand that it isn’t always easy for SEOs to work seamlessly with a PR team. Even the so called top SEO agencies struggle to do it effectively. I currently work for leading experience day […]