Four top tools for link building

A great workman needs great tools… etc etc. The truth is, there are a wealth of tools out there that can be used for link prospecting. Sure, you’ve got your Open site explorers and your SEOmoz pros – but I have a top four that I’d like to share with you. Let’s do this… Gorkana Gorkana is fantastic. Not only does it give you access to prolific bloggers, but it also boasts an extremely large database of UK journalists. It has allowed me to build some good working relationships with […]

Can SEO be merged with PR to help build more links?

Can SEOs and PRs work together to fight the good fight? A bit of context… While I do freelance, I must highlight that all of the experiences and advice that I discuss in this piece is largely related to my in-house work. Having worked both client and agency side during my time in digital, I know firsthand that it isn’t always easy for SEOs to work seamlessly with a PR team. Even the so called top SEO agencies struggle to do it effectively. I currently work for leading experience day […]