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World’s Weirdest Wedding Rituals

Brief: “We require regular, high-quality links back to Purely Diamonds”   Solution: Given that a huge chunk of their online business is wedding accessories, I thought it would be perfect to leverage this and put together a fully interactive piece that would outline some of the world’s most ridiculous and extreme wedding rituals. I strongly believed this concept would act as the perfect news hook. Results: I achieved coverage on the following: Daily Mail Closer Online Daily Express Huffington Post

Muddy Race: Branded links

Brief: “I need some contextual, top-tier news coverage with links for Muddy Race”   Solution: The founder, Rob, is an expert when it comes to alternative fitness and so I deemed it best to drawn on his knowledge in order to come up with a number of engaging articles that could be offered out to top-tier media as ‘exclusive content’. I set about leveraging my contacts in order to secure him exclusive coverage, all of which would contain branded links back to Muddy Race – which in turn would help […]