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World’s Weirdest Wedding Rituals

Brief: “We require regular, high-quality links back to Purely Diamonds”

 

Solution:
Given that a huge chunk of their online business is wedding accessories, I thought it would be perfect to leverage this and put together a fully interactive piece that would outline some of the world’s most ridiculous and extreme wedding rituals. I strongly believed this concept would act as the perfect news hook.


Results:
I achieved coverage on the following:

  • Daily Mail
  • Closer Online
  • Daily Express
  • Huffington Post



Purely Diamonds
20 June, 2014
dangerous

World’s most dangerous roads

www.buyagift.com

blueglass

Insightful advice

http://www.blueglass.co.uk

bingofind

Weirdest Superstitions

http://www.bingofind.com

purelydiaminds

World’s Weirdest Wedding Rituals

www.purelydiamonds.co.uk

MUDDYRACE

Muddy Race: Branded links

http://www.muddyrace.co.uk